McCann Erickson advertising agency will launch the new Major League Baseball campaign later this week to gear fans up for the upcoming playoffs and World Series, according to an article on ADWeek.com.
The new campaign will be an extension of the "I Live For This" series with an added tagline, "8 teams, 1 champion." The main focus of the campaign is that the search for the World Series is anyone's contest, considering that the last two champions (Anaheim Angels and Florida Marlins) were wild-card teams.
The new four TV spots will consist of testimonials from high-profile athletes such as: Barry Bonds, Kerry Wood, Eric Gagne, and Jim Edmonds all talking about their desire to win. These spots will be interspersed with already existing "I Live For This" campaign testimonials from other players. The existing "I Live For This" spots will be dubbed with the new "8 teams, 1 champion" branding.
Major League Baseball has also marked October 4th as "Rally Monday" and will cleverly include fan rallies in each of the eight post-season club markets. The events will also feature live music, contests, free premiums, and celebrity appearances. Throughout October, Major League Baseball's budgeted spending is allotted to exceed $20 million.
The playoffs will begin on October 5th with the American and National League Division Series.
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